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Sales and Marketing Buying Guide:
Product and Software Reviews, White Papers, News and Buying Advice


Technology has rewritten the rules of traditional sales and marketing throughout virtually every industry, and the dynamic rate of change shows no sign of slowing down. To take advantage of opportunities as they emerge, successful sales and marketing professionals must be ready to integrate these new techniques and approaches into their overall strategies. Whether it’s automating key functions of the sales process as lead generation and customer relationship management, or managing a promotion involving search marketing and online media buying, having the right tools in place can make all the difference. There are literally hundreds of products available for everything from planning a campaign to forecasting sales and ROI, but how do you evaluate which solution is most suited for your business? That’s where the Sales and Marketing Buying Guide goes to work for you.
Web Buyer's Guide for Sales and Marketing products and services Top Sales and Marketing Products
Research the top Sales and Marketing Products.

How To Choose Sales and Marketing Products
Get expert product advice to help you make a buying decision.

Sales and Marketing White Papers
Search for Sales & Marketing related white papers.
  Expert Buying Advice

The Good and the Bad of Self-Service Call Centers
Companies can reduce call failures and improve customer satisfaction by improving a system's vocabulary and prompts.

Electronic 'Wallet' Makes Sense for Google
It makes sense that Google would introduce an electronic-payment service that will make it easier for customers to buy and sell goods through in Web search, advertising and market portals.

Google Needs to Step Up in Spyware Fight
Google and other the search engines should come up with a plan to make sure the pay-per-click ads on their networks are not helping to fund spyware.

Truth Will Set Ads Free (Or At Least Verify the Cost)
The way to reduce advertising fraud isn't through technology; it's through the process of trust—and verify.

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 Featured Sales and Marketing Products   List your products today! 


Akamai Streaming Service
Deliver a superior user experience, reach worldwide audiences, and launch new communication initiatives: With Akamai Streaming, you can take advantage of a high-quality, extremely reliable streaming service to distribute live and on-demand media content to your Web visitors.

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  Reviews

Prophet 3.0 Enterprise
Avidian Technologies' Prophet 3.0 Enterprise adds a new wrinkle to CRM by integrating directly into Microsoft Outlook.

BizAutomation
BizAutomation CRM + Business Management from BizAutomation comes with an excellent base-line feature set that makes it a good choice for companies that want to integrate marketing and sell more complex solutions.

CRM Apps Exploit E-Mail Ties
If you can't beat salespeople's affinity for e-mail, join 'em.

Pragmatech Tool Eases Information Search
Pragmatech's Web-based search tool Info Express will help sales teams find content either in Pragmatech's own database or in EMC Documentum's Documentum.

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 How to Buy Sales and Marketing Products  

Organized by our editors to bring together the best product information on all aspects of sales and marketing-related software and services, the Guide is a single, searchable database of solutions. With the Sales and Marketing Buying Guide, you can get the big picture on market trends, narrow your search by industry, or focus your research down even further to highly specific product categories, including CRM, sales force automation, and email marketing solutions. You can use the information here to:

  • Compare sales force automation suite features such as contact management, proposal generation, calendars, to-do lists, reporting and much more, and find out which ones best integrate with other marketing and customer service tools.
  • Browse through editor and user ratings of advertisement management systems, catalog management, data management, expense accounting and sales reporting products.
  • Evaluate CRM solutions by pricing, technology platforms, industry-specific modules, department-specific modules, features, vendor support and other benefits.
  • Explore permission-based email marketing solutions that offer easy-to-use interfaces and editors, real-time reporting on deliveries and click-throughs, automated unsubscribe and list management, segmentation filters, CAN-SPAM Compliance Features, personalization and more.

With expert buying advice, in-depth white papers, and an interactive, product-by-product directory, the Sales and Marketing Buying Guide is a valuable, timesaving search tool for all decision makers. Begin your search by selecting from the topics above.

The Advantages of a Hosted Messaging Security Solution by Microsoft
Achieving Sales Success with Tablet PCs by Toshiba
What's Missing from SEM? by NetIQ
5 Essentials of Customer Experience Management by Tealeaf
The CIO’s Guide to Mobile Security by Research in Motion
On-Demand Versus On-Premise CRM: Are There Performance Differences? by Business Objects
Overcoming Data Protection Challenges of the Modern Distributed Business by Adaptec
Small and Medium Business Security Solutions by Trend Micro
Is Daily Defragmentation Needed in Today’s Environment? by Diskeeper
Performance Management: New “Hybrids” Combine Agent and Agentless Technology by BMC
A Proven WAN Optimization Approach by Riverbed
Mitigating Fire Risks in Mission Critical Facilities by APC
Architectural Considerations for Archive and Compliance Solutions by Network Appliance
Storage Virtualization: An Overview of Key Technologies and their Capabilities by Datalink
The World of IT has taken a Quantum Leap by Everdream
Fighting the Hidden Dangers of Internet Access by St. Bernard
Secure Optimized Data Protection for Remote Offices by Symantec
Workday Redefines Software by Workday
Simplify & Improve Enterprise Desktop Management by VMware
Spam Filtering: Building a More Accurate Filter by St. Bernard
Intel Energy-Efficient Performance by Dell
Business-Class Security and Compliance for On-Demand Instant Messaging by WebEx
Reducing the Risks of 64-bit Application Porting with Parasoft C++ Test and Parasoft Insure ++ by Parasoft
Reduce IT Costs and Complexity with Effective Application Problem Management by Identify
Understanding E-Mail Hygiene by Mirapoint
Automated Deployment by Dell Managed Services by Dell
From Crisis to Cruise Control: Creating a High-Performance IT Organization by Tripwire
Affordable Data Protection Without the Compromise by EMC
Breaking New Ground: The Evolution of Linux Clustering by Penguin
Preventing Insider Threat with Identity Compliance by Sailpoint
Backup Strategies Re-Examined In Wake of Natural Disasters by CDW